SMS Mobile Marketing
Mobile Users Exist…
AND they are looking for their next vehicle!
· 18% of car shoppers are accessing information on their mobile device.
What this means….More shoppers are shopping on the go
· 75% of all page views are DIRECT to inventory (new and pre-owned).
What this means…. On the go shoppers using mobile are more profitable prospects
· 40% of all call to action behavior is through the phone hyperlink.
What this means…Shoppers are using the phone to shop and simply clicking on the phone number to learn more or see if what they are interested is available.
· High usage mobile features are Maps
What this means….Knowing geographically where prospects are and how to follow-up
Mobile Shoppers Generate More Relevant Leads
Engaged shoppers know the information they want and can expect when they submit a lead.
Response time and setting expectations is critical at this point.
-
Mobile automotive purchase intent effect is 4x higher than online automotive purchase intent.
-
Perception is text messaging is more urgent than email, although mobile messages have a shorter shelf life, they create a sense of urgency and to take action now.
-
More personal communication resulting in a more relevant prospect who is ready to buy.
Mobile Devices Aren't Just for Talking Anymore...But Were They Ever?
Producing the highest quality leads and showroom traffic!
Leads and more leads!
Mobile web and text message marketing generate the highest quality leads in the digital space. DS2Go, for the first time, allows immediate response to a dealers’ call to action in any advertising medium (print, radio, TV, outdoor, show room signs).
Texting a dealer keyword results in an instant email/text alert to the dealer sales department with the mobile number of the consumer allowing immediate follow up.
Consumers using mobile web search (GoSites) convert to Click2Call, email dealer or Send eBrochure leads at 20 – 30% conversion rates – and represent highly motivated users.
Mobile Inventory/SMS Package Options*
* Pricing based on inventory management subscription.
Products Available
Fee
One-Time
Setup Fee
Mobile Website only (go site)
$ 99/month
$99
SMS Only (have existing mobile site)
$125/month
$125
Mobile Website & SMS (full pkg <4 keywords)
$199/month
$125
Mobile Website & SMS (full pkg <8 keywords)
$344/month
$125
SMS Keywords (8+ keywords)
$50/each addt’l word
$0
To speak with one of our sales consultants, click here!